Russia, the largest country in the world, has untapped tourism potential, and its historic and cultural resources, natural attractions, and business opportunities attract a growing number of visitors each year.
Highlights
This is the first tourism management textbook published in English that focuses on tourism in Russia
it addresses tourism as a system and provides essentials of management and marketing, discusses tourism planning and impact management
it proposes strategies and recommendations to improve Russia as an international destination
international authors have collaborated on this work, as part of an EU-funded project, creating links between tourism academics from Russia and the European Union (it reflects the views only of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein).
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