Huey Chern Boo
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Effect of Cultural Difference on Preference for Popular Malaysian Cuisines
Monosodium glutamate, a sodium salt of glutamic acid with the unique unami taste, is a popular flavor enhancer of food. It has been demonstrated that unami has a distinct taste which is not composed of [...]
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Effects of Menu Items and Dining Occasion on Eating Selection – Does Health Knowledge Matter ?
The authors report the results of an experiment that addressed three important gaps in the literature. First, previous researched showed that consumers do not consume healthy diets during social occasions. The current study examined if [...]
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Effects of Service recovery Strategy on Consumers' Perception of Justice: a multicultural Perspective in Malaysia
Service recovery has become an important component of a firm's overall quality and satisfaction program. While research on service recovery in the West has long begun the field of cross-cultural services research has only gained [...]
Lire l'articleRevue 385 - Juillet - Août 2025
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