The proliferation of new foods in modern society has resulted in both likes and dislikes among consumers. In any food choice model, attitude is a fundamental factor correlated to food acceptance/rejection. The study describes the food symbolism and its place in the Theory of Reasoned Action (TRA). A typology of new foods is being designed to analyze the various dimensions of novelty in new foods. This study proposed that new foods can be studied from the dimension of new ingredients, new cooking techniques, new meal order and new manners of eating. The information will aid in the design of an attitudinal model than can be applied to study the extent of likes and dislikes toward new foods.
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